TYLER DIVALERIO (A.K.A. PINK BOY)
2024
HABIZA
Role:
Design Direction
Art Direction
Brand + Packaging Design
Design Direction
Art Direction
Brand + Packaging Design
Habiza is the bull-shit-free, 100% authentic, homemade, garbanzo-swingin', tahini-drippin', social-dippin', teta-approved hummus brand that's on a mission to open the world's eyes to the hummus they've been missing. No preservatives, seed oils, or other crap that's hurting our collective health (people and planet) or the reputation of hummus (!).
The visual identity of Habiza embodies its no-nonsense, authentic spirit with bold, unapologetic design elements that reflect the brand's commitment to quality and tradition. Vibrant, earthy tones paired with dynamic typography evoke a rich, flavorful experience. The design is straightforward yet full of character, capturing the essence of a brand that stands proudly against the clutter of artificiality in the market.
The visual identity of Habiza embodies its no-nonsense, authentic spirit with bold, unapologetic design elements that reflect the brand's commitment to quality and tradition. Vibrant, earthy tones paired with dynamic typography evoke a rich, flavorful experience. The design is straightforward yet full of character, capturing the essence of a brand that stands proudly against the clutter of artificiality in the market.