JOSIE MARAN
Josie Maran is a clean beauty brand rooted in the power of 100% pure argan oil—creating high-performance, skin-nourishing formulas that celebrate softness, sensuality, and feeling good in your own skin.
The art direction for the launch of the Hydrating Argan Body Wash introduced a vibrant campaign world centered on the idea of “Bursting with Joy.” Through expressive texture, glowing skin, and playful movement, the campaign elevated body wash from a functional necessity to an indulgent ritual.
Services:
01. Art Direction
02. Creative Strategy