TYLER DIVALERIO (A.K.A. PINK BOY)
2024
TRINYC
Role:
Branding
Photography
Visual Design
Branding
Photography
Visual Design
A partnership with property development firm, Fuse, TRINYC is a Tribeca-based hotel that serves as a dynamic haven designed to forge connections in the pulsating heart of creativity—New York City. Rooted in the concept of awakening one's third eye, this hotel transcends traditional hospitality. Positioning itself as a vibrant creative center, for activations and connection it remains at the pulse of what‘s next.
It was important to bring to life a brand that resonates with Tribeca’s neo-greco history, but appeals to modern day audiences. The visual identity blends sleek modernity with artistic nuances. Through bold typography, illuminating colors, and symbolic motifs, the design invites guests to immerse themselves and discover their passions.
It was important to bring to life a brand that resonates with Tribeca’s neo-greco history, but appeals to modern day audiences. The visual identity blends sleek modernity with artistic nuances. Through bold typography, illuminating colors, and symbolic motifs, the design invites guests to immerse themselves and discover their passions.